SEX is a word I have always wanted to start a newspaper article with. It is so dramatic, so attention-grabbing.
Oh look, I seem to have done it. How nice.
I have one particular intimate who will greatly approve of this, on philosophical grounds: an advertising man known to his friends as Tosh.
This creative gentleman is a great believer in the power of primal instincts.
Of course, in the advertising industry it has long been held that you can sell anything with sex. But mention this and people usually think of those stupid calendars, in which you get dimbos, er, I mean, bimbos in bikinis grinning while clutching meaningless knick-knacks.
Ninety-nine per cent of that is low-brow junk of the most crass sort. No, sex should be used in an intelligent, witty way, says Tosh.