Skynet Holdings has claimed its three portals, hkstock.com, hkcyber.com and gameplayers.com.hk, get a total of 18.2 million average page views daily, a number audited by consulting firm Deloitte Touche Tohmatsu. According to Skynet, the average daily page views for hkstock.com were 13.8 million and those for hkcyber. com were 3.6 million. Inflated Web traffic figures are common in Asia as the industry lacks an independent Web traffic auditor such as MediaMetrix in the United States. Even with the availability of proper Web traffic auditing channels such as PriceWaterhouseCoopers, few Asian Internet companies have had their sites properly audited. Internet software company Outblaze is the only instance so far in Hong Kong that has its site audited over a one-month period by PriceWaterhouseCoopers. For Skynet, Deloitte arrived at those numbers from log files provided by Skynet on a random day last month. 'Pulling the log files from the Web server is not enough as log files are open to tampering. Instead of arriving at a figure of so-many page views, we ask the company what is the process and methods it took to arrive at its page-view claims and then we rate the assurance of that model,' said Marcel Fenez, technology, info-coms and entertainment practice partner at PriceWaterhouseCoopers. He also said the more days the audit was performed over, the more accurate the result was likely to be. The Web audit delivery process at PriceWaterhouseCoopers usually takes one to three months.