A fun-packed campaign advocating regular exercise for everyone regardless of age was launched to promote an active lifestyle.
Jointly organised by the Leisure and Cultural Services Department and Department of Health, the year-long 'Healthy Exercise for All' campaign is designed to encourage the public to exercise regularly. It also promotes fitness exercises especially designed for overweight children, senior citizens and the disabled.
During the campaign, large- scale promotional events will be organised.
Thirty-two local sports stars have been invited to be Healthy Exercise Ambassadors to help promote activities and to serve as role models.
The launch of the campaign took place in Kowloon Park and was officiated by Secretary for Home Affairs David Lan Hong- tsung; Secretary for Health and Welfare Dr Yeoh Eng-kiong; Director of Leisure and Cultural Services Paul Leung Sai-wah; and Director of Health Dr Margaret Chan Fung Fu-chun, as well as some representatives of various professional institutions.
Mr Lan said the SAR Government was concerned about public health and had launched the campaign with a view to enhancing awareness of sports, as well as encouraging the public to actively participate in sports and to exercise on a regular basis.