Aircraft-manufacturer Boeing is targeting the Asia-Pacific market with its long range twin-jet 777 series. Douglas Webb, deputy director of product communications, said the trend was towards point-to-point travel rather than hub and spoke. 'Longer-range aircraft offer solutions to airlines who want to open up more routes,' he said. According to Mr Webb, there were orders for 400 of the new aircraft and 270 were already in operation. He said 35 per cent of orders and recent deliveries were to airlines in the Asia-Pacific region. Mr Webb said Japan Airlines has ordered eight new aircraft and he expected a 'steady stream' of announcements regarding further orders in the next few months. Mr Webb said the new aircraft would fulfil customer demand to fly further, higher and faster and were designed to meet the needs of the long-range market. He said passenger comfort, crew comfort and airline economics were the watchwords of the new design. According to Mr Webb, an independent survey among intercontinental European passengers revealed 74 per cent of those questioned preferred the 777 model over Airbus planes. He said the new aircraft was 70.8 centimetres wider than the Airbus A340, enough to house one to two more seats in every row. Cathay Pacific, China Southern and Singapore Airlines are among those to use the aircraft.