ON RECORD, IT HAS NEVER SNOWED in Hong Kong - but a fortunate few know otherwise. At a rooftop party at Island Shangri-La, an artificial snow-making machine suddenly cranked up amid Tiki torches, glistening napes like they were sprayed with champagne. Just in case that didn't get the crowd dancing, party organiser Dennis Phang of Megaworks, who hatched the plan, ushered in a giant bird cage filled with dancers dressed as doves. 'I daydream a lot,' the 35-year-old concedes. Did the over-hyped new millennium leave you wanting more? Want to throw that once-in-a-lifetime soiree? Go on, get feted. Hong Kong's professional merry-makers are falling over their noisemakers in a bid to please clients and outdo each other. But at a cost. For your own customised shindig with all the ingredients of success - catering, music, proper venue - can easily run to a few million dollars, although a smaller affair will set you back a few hundred thousand. The event at the island Shangri-La last November, put on by a designer watch company (Phang won't reveal who), began with guests passing through a reflective 15-metre-long tunnel filled with 1,000 candles, after which they were served Greek/Middle Eastern fusion food, all ingredients freshly flown in. When Carlsberg, Christian Dior and Armani wanted to appeal to a younger generation they sought the conduits to cool at G Spot Production. For co-founder Gilbert Yeung, life is where the party's at - with Japan's famous music producer Tetsuya Komoro one night, with James Bond girl Michelle Yeoh Choo Kheng the next. 'We have an advantage,' Yeung says, 'we go out all the time.' But for Yeung, 32, play has become work since operations began last December ('Caution: You will be aroused by our functions!' reads his business card). Christian Dior forked over a seven-figure sum to G Spot for its scintillating bash in March at the Shun Tak Centre in Sheung Wan. The invitations came in a clear plastic envelope filled with blue and silver glitt Having thrown bashes for the past eight years, 35-year-old Phang brings an acutely psychological approach to planning - he spent his millennium New Year studying how locals celebrated in a remote village in Thailand, receiving inspiration from thousands of candle-lit lanterns that, acting on the same physics as hot air balloons, were launched into the sky creating a 'Milky Way'. Success depends, he says, on the ability to 'look in detail at how guests will perceive and, consequently, feel about everything'. And though event organisers talk of transforming venues beyond recognition, Phang warns not to become over-focused on decorations. 'That'll entertain people for about 10 seconds,' he says. In fact, he sees decor, music and food as one dynamic interplay. He even contemplates 'the texture of food on the tongue' in pairing all the elements. In his quest for synergy, tycoon Richard Li Tzar-kai pursued Andrew Bull, managing director of Arena Group Limited, for his Year 2000 mega-party. In what became the most expensive single function ever organised in Hong Kong's social history - more than $20 million - Bull pulled off a last-minute booking of singer Whitney Houston. 'His [Bull's] forte is being able to do that,' says Sian Coakley, events co-ordinator. The affair was held at the Hong Kong Convention and Exhibition Centre, one of Phang's favourite venues, along with the Grand Hyatt in Wan Chai. But be warned that parties can reach a point where they become tragically hip. That's when organisers with foresight - beyond hiring security guards - contract a barrister. Criminal lawyer Peter Cosgrove was employed recently as 'point man' at a Wan Chai party - to ensure that police, if they show up, don't overstep their legal boundaries, and to keep 'kids from getting niggardly when police roll up and demand IDs'. He says 15 years of defending society's scourge, from child molesters to triads, didn't prepare him for the 'mass mayhem' that ensued. The event was so coveted that 'bodies were piling up outside the door at an alarming rate' all but shattering his hopes of maintaining a 'decent rapport'. 'I won't be doing that again.' Dress code ... the Christian Dior party attracted the beautiful people who downed many mini-bottles of Moet Chandon. G Spot Production's Gordon Lam, below right, believes good parties have the 'right vibe''.