bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

hooksAmpRedirectArticle

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

paywallTypes

createdDate

publishedDate

sponsorType

urlAlias

moreOnThisArticles

commentCount

authorLocations

authors

corrections

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

articleSpeeches

socialHeadline

headline

images

flag

firstTopic

glossary

flattenTypeIds

image

relatedLinks

relatedNewsletters

__typename

sponsor

pdfFiles

seriesReverseOrder

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

readingTime

customTimezone

liveContents

SCMP Reporter

Sun Television Cybernetworks Holdings plans to invest HK$300 million in the next five years to develop a satellite-television channel.

The channel, Sun Satellite Television, is expected to be launched in August and transmitted through Asia Satellite 3S, according to Yang Lan, chairman of Sun Television.

The channel will provide infotainment programmes such as history, biographical and documentary programmes for all households in the region under Asia Satellite 3S' footprint, Ms Yang said.

However, the channel has no direct access right to mainland households, said Tsui Siu-ming, chief executive at Sun Television, formerly known as construction company Leung Kee Holdings.

'None of the other foreign TV channels have the right to get access to mainland TV households,' Mr Tsui said.

He said the company has reached agreements with mainland's TV broadcasters to re-package and re-broadcast their programmes.

Sun Television said income for the soon-to-be-launched TV channel would be derived from TV advertising, TV programmes productions and distribution.

The company expected to generate about HK$200 million advertising revenue from the TV channel in the first year of operation, Mr Tsui said.

Sun Satellite Television is expected to break even after the first year of operation.

Ms Yang said Sun Television already had about 800 hours of programmes on hand, of which 260 hours had been sold.

Sun Television expects to produce 800 hours to 1,000 hours of programmes each year.

The company also will acquire programmes from other companies and plans to increase its TV archives to 10,000 hours within five years. It had no plans to close its construction business, Mr Tsui said.



Sun TV puts $300m into bid for satellite