Aspiring satellite broadcaster Sun Television Cybernetworks Holdings (Sun TV) believes it can reach a vast mainland audience despite an official ban on individuals receiving foreign programmes. Chairman Yang Lan said Sun TV could circumvent the ban by entering into re-broadcasting arrangements with mainland TV operators. Sun TV, formerly construction company Leung Kee Holdings, plans to launch a satellite television channel serving the Greater China region in August. Sun Satellite Television, a channel specialising in historical and biographical programmes, has a target audience of more than 200 million viewers in the region, more than 80 per cent of them mainlanders. Under the State Administration of Radio, Film and Television (SARFT) rules, only selected entities such as hotels ranked three stars or above and news and financial institutions are allowed to receive foreign satellite TV programmes. While Sun TV has applied for a licence its programmes could reach the mainland audience through re-broadcast arrangements, Ms Yang said. 'We do not have the right to broadcast real-time to the mainland, but we can still sell our programmes to local TV stations,' she said. Satellite TV operators, such as Phoenix Satellite Television Holdings, also use re-broadcast agreements to distribute their programmes in the mainland. Phoenix TV, a Growth Enterprise Market listing candidate, and other foreign satellite TV broadcasters such as United States-based Cable News Network and CNBC also have SARFT licences allowing them to broadcast officially. Phoenix TV, in its prospectus said cable operators and entities in other provinces regularly had been receiving and re-broadcasting its Phoenix Chinese Channel programmes without approval from the SARFT or provincial departments in charge of radio and television. If Beijing was strict in enforcing the regulations the number of Phoenix viewers could be reduced significantly.