CATHAY Pacific has taken part in InterTour since the event began. ''It is not to promote our name that we attend the show,'' said Cathay Pacific's marketing communications manager, Alastair Blount. ''We are committed to Hongkong and its future.'' Mr Blount said the company had a tradition of attending because InterTour was a travel exhibition, based in Hongkong. Its growth brought more buyers and exhibitors to Hongkong. ''The exhibition brings together buyers and sellers to the heart of Asia and it has a chance to grow much larger. ''Any relatively new event takes time to become established, and I'm satisfied that InterTour is growing. ''Everyone, including the Hongkong Tourist Association, recognises the territory as the major gateway to China. ''Hongkong will remain the largest international city in China, even post-1997, and, for this reason, I would encourage the increased participation of China next year.'' Mr Blount said China now had many more attractions, such as major golf courses and modern hotels, and there was good reason for China to have a large stand at the show. ''China's tourism is more sophisticated now, and China has pulling power,'' he said. Cathay Pacific's general manager for Hongkong has been re-titled general manager Hongkong and Southern China to indicate the increased flow of passengers travelling out of southern China. Many of these passengers are tourists, and many of them are in transit via Hongkong. Cathay Pacific is now developing a stopover/transit in Hongkong for passengers visiting China, to enable them to buy a hotel package in southern China through the China National Tourist Office. ''We have found that no travel agent outside Hongkong is able to tell travellers how to get into southern China, and there is no single authority that can basically tell people the easiest way to get to places,'' said Mr Blount. ''We get all sorts of inquiries - how do I get to Shenzhen; can I hire a car there?'' Most of the inquiries came from the United States and Europe, and the Hongkong Tourist Association, among others, was getting together with Cathay Pacific to plan an association that would cope with such questions. Just as Hongkong had changed rapidly over the years, people's perception of the territory also needed to change, he said. Hongkong was no longer a place for cheap shopping; it was a super-city like New York. Mr Blount said Hong Kong should be promoted as the entertainment capital of Asia and, although it would be a harder task, the sporting capital of Asia.