A push to improve service in the tourism industry will see the familiar red junk logo disappear from shop windows and replaced by a system officials say promises far higher standards. The first 200 shops and restaurants to qualify under the 'Quality Tourism Scheme' are now putting up signs - a gold and black Chinese character for 'fine', which resembles the letters QTS - aimed at reducing the number of complaints and enhancing Hong Kong's reputation abroad. 'In pricing, we may not always be the most competitive when compared to other nearby Asian places, but we can be known for quality, and we have to keep up and raise the standard of service,' said Louise Chan Chin-ha, executive manager of the Association of Better Business and Tourism Services, which is running the scheme. She said the new scheme was more selective than the process for handing out the 'junk' signs indicating Hong Kong Tourist Association membership, which will be phased out next year. 'It's like a gold card compared to a normal credit card. They're still reliable outlets to patronise, but with QTS it's a promise of a higher quality and level of service.' Last week the Post reported a sharp rise in the number of complaints made by mainland tourists about prices, service standards and trade practices in Hong Kong. To qualify for the Quality Tourism Scheme, shops must satisfy the Hong Kong Productivity Council their premises and staff are of a certain standard. They must also pay a fee of $5,000 upwards, depending on how many outlets they have. The checklist includes making sure shops' policies on returns and refunds are clearly displayed, having well-groomed multi-lingual and patient staff, having well-lit and clearly signed premises and ensuring that merchandise complies with safety requirements. The first 200 shops and restaurants approved under the scheme, which together have 800 outlets, will be named next week by Acting Secretary for Economic Services Maria Kwan Sik-ning, who is the scheme's patron, and vice-patron Selina Chow Liang Shuk-yee, chairman of the Hong Kong Tourist Association. Applicants failing the test - 100 so far - are told why they missed out, advised on making improvements and invited to try again later. HKTA spokeswoman Donna Mongan said there would be a short period of time in which both the red junk and QTS logos would be seen in shop windows. But she said there would be little confusion as the new system would be promoted abroad and to arriving visitors. Ms Mongan said the logos would eventually be seen not just in shops and restaurants but could be used by hotels, transport companies and tour operators. The scheme will be policed by the Association for Better Business and Tourism Services, which is initially being funded by the HKTA but will support itself on income from scheme members.