City Univeristy students won awards from three leading Hong Kong companies for whom they acted as marketing consultants and got some hands-on experience.
The 89 final year marketing students at City University drew up plans for AT&T Solution, Hong Kong, Prudential Assurance and TCL Retail (Hong Kong).
Students doing the Advanced Marketing Seminar were divided into 17 groups and each group looked closely at one of the firms. Each group researched their assigned firm and then drew up a draft strategic marketing plan for it.
The companies were then invited to select the best proposal.
'In this new economic era, students cannot merely depend on what they learn at school. Gaining knowledge and experience from business is also important,' said Richard Ho Yan-ki, Dean of the Faculty of Business.
Sainti Li, AT&T business services general manager said he was impressed with the high quality of the survey, analysis and presentation materials prepared by the students.
