Pacific Century CyberWorks' US$1.5 billion Network of the World (NOW) convergence television service is likely to take three to four years to turn a profit, according to analysts. The long-awaited NOW service, which integrates traditional television broadcasting into an Internet portal, was to have been fully launched yesterday. A launch ceremony is to be held today in London. However, certain features of NOW are not ready including the Internet music MP3TV and online games services. Other features, such as studio previews, have also encountered problems. Analysts said they were not disappointed. 'For the time being, we don't expect too much,' said Roger Luk, an equity analyst at GK Goh Research. 'I think it will take six to 12 months for CyberWorks to build up its content and provide full services.' Jonathan Iu, analyst at SG Emerging Markets Equity Research, said CyberWorks needed to develop better content to attract a critical mass of viewers.