Ogilvy & Mather's interactive unit has teamed with South Korean-based Internet consultant AsiaNet to capture Asia's online advertising and consultancy market. The aim of the joint venture - Ogilvy AsiaNet - is to provide a one-stop e-marketing solution, which includes online advertising, e-commerce and programme execution for clients in the greater China region and Korea this year. 'A growing number of clients demand both experience in technology and branding,' said John Goodman, president of OgilvyInteractive. 'So we put together this joint venture - the first of its kind in this industry.' Mr Goodman said Ogilvy held a slightly higher stake than AsiaNet in the Hong Kong venture which will start operations with 50 people. He said the venture would not require additional funding. The companies intend to set up ventures in another 18 Asian countries, five of which are expected to be completed this year, he said. The Asian business of OgilvyInteractive, formed four years ago, recorded US$30 million in revenue and was profitable last year. Mr Goodman predicted AsiaNet's contribution could at least double its turnover this year. Dennis Lui, chief executive of AsiaNet and former managing director at Hutchison Telecom, said the joint venture aimed not only to help old economy multinationals with e-business solutions, but also aimed to help up-and-coming local companies to revamp their business models. American Express, IBM and Hutchison Telecom are amongst their clients.