Recruitment magazine and Internet portal operator Panda-Recruit is planning to enter the mainland by linking with government-backed publishers, according to chief executive Robert Chow Yung. 'In China, you can't do the publishing business by yourself, everything is backed by the government,' Mr Chow said. Panda-Recruit is in talks with leading publishing organisations in Guangzhou, Shanghai and Beijing to print Recruit and is in negotiations with railway operators for a distribution arrangement. The mainland version of Recruit would either be distributed with Panda-Recruit's mainland partners' newspapers or given free at railway stations. 'Our mainland partners are responsible for getting all the necessary licences for publication,' Mr Chow said. Since the content of Recruit would only be non-sensitive job advertisements, Mr Chow did not expect any difficulties in obtaining approval from Beijing. Panda-Recruit plans to launch recruitment magazines in Guangzhou and Shanghai in the fourth quarter followed by a Beijing edition early next year. The company is also planning to launch online job market Pandaplanet.com.cn. Panda-Recruit has reached agreement with Guangzhou-backed Nanhai Information Network to operate its mainland portal. Mr Chow said the mainland recruitment market is unexplored and expected annual job advertisement expenditure to grow from 80 million yuan (about HK$74.92 million) in each key city this year to 300 million yuan in three years. To finance the mainland expansion, Panda-Recruit plans to raise HK$67.5 million from a Growth Enterprise Market listing. The company is planning to issue 225 million new shares at 30 cents each, representing 20 per cent of the company's enlarged share capital. The offering is expected to take place between Tuesday and Friday, Shares are likely to start trading on July 20.