SmarTone Telecommunications Holdings will launch a new pictorial technology for Internet applications, as part of a bid to enhance its competitiveness in e-commerce. Through its broadband service, SmarTone has formed an exclusive alliance with Horky.Com to deliver three-dimensional (3D) technology that enables users to have a real-life viewing experience in a Web-based navigable environment. Horky.Com is an information technology service provider. 'This is one of SmarTone's many initiatives to evolve and extend into the e-commerce arena through the application of broadband services,' chief executive Ian Stone said. The technology will be launched in about two months and arrives as rival HKNet yesterday officially announced its high-speed broadband service. HKNet offers customers two high-speed access plans - 1.5 megabits per second (mbps) and 3 mbps. HKNet president Ronald Cheung said about 30 per cent of its existing customers would adopt the broadband services but the battlefield among operators would focus on new clients. The company expected to reap a 20 per cent to 30 per cent market share. HKNet, a licensed Internet service provider in Hong Kong, was a joint venture between CCT Telecom Holdings and NTT Communications of Japan. Mr Stone said SmarTone was expected to win a market share of about 30 per cent in broadband Internet services. SmarTone has signed leading companies as anchor partners, including propertystreet.net, City Chain and Jebsen which would use the 3D technology to display products such as watches, cameras and flats. In the local mobile-phone sector, Mr Stone said the market would consolidate this year. However, he said SmarTone had no plans to merge but would invest HK$2 billion on third-generation technology if it was awarded a licence.