The rapid adoption of business-to-business e-commerce in Asia will cause an explosion in the demand for enablement services and infrastructure, according to Goldman Sachs Internet analyst Rajeev Gupta. As traditional businesses sought to outdo their rivals using the Internet, more and more are expected to outsource their information technology (IT) functions to third-parties. The trend would create a wave of new opportunities in the IT services sector, Mr Gupta believed. The biggest expected beneficiaries would be in the Web hosting, e-business architects and ASP enablers segments, he said in a recent research report. '[Business-to-business] will force companies to focus on core strengths,' Mr Gupta said.' Based on estimates by Internet Data Corp (IDC), Goldman Sachs expect the Asia-Pacific IT services market to grow to US$27 billion by 2004, at an annual rate of 22 per cent. IDC forecasts that the Asian IT outsourcing market will grow to US$10 billion by 2004. However, Mr Gupta said it was still too early to pick potential winners at this stage. 'Traditional players that move fast should be winners among their Asian counterparts,' he said. He cited the examples of traditional systems integrators AsiaInfo, Com Tech and Datacraft Asia, who were now repositioning themselves as e-business architects.