WHAT a shame the new chairman of the Hongkong FA, whoever it may be, was not here in Seoul to walk into the Olympic Stadium with the national squad on Friday afternoon. It was a glorious sight. The sun was shining, the vast stadium was being prepared for the World Cup qualifiers and there was a buzz of expectancy about the place as the countdown continued to the South Korea-Hongkong international. Occasions like this must be the ambition of millions of footballers around the world - and the Hongkong players were making the most of it with a series of photo calls before, after and even during their training session. Next month, the Hongkong FA will have a new chairman as the current chairman, Victor Hui, has announced he will not be seeking re-election after what he describes as a stressful two years in office. Hopefully, priority number one for the new chairman will be to lift the profile of the national team and make it an honour to be selected rather than an inconvenience, which is certainly the feeling in some quarters of Hongkong football now. The build-up to this qualifying campaign was chaotic to say the least, disrupted by inter-club rivalry which reduced training sessions to a farcical level. Only an FA-backed truce between South China and Eastern, plus the offer of generous bonuses, brought the squad together. After the World Cup qualifiers, Hongkong's next big tournament is the Asian Games in Hiroshima in October 1994. Before next season's fixture list is compiled, a series of internationals and training camps must be fitted into the schedule. With only 10 teams in the First Division and a season running from September to May, this could be done quite comfortably without major upheaval to the domestic programme. A big help, of course, would be if Hongkong had a national coach who was responsible for squad and team selection and accountable to his employers - the Hongkong FA - for the results. At the moment it is still a compromise between the managers who put the money down and the coaching staff who work with what they are given. It would be a brave move by the new chairman to make such a sweeping change to the national set-up but there is no doubt it would help lift the image and the importance of the national team in Hongkong. That must be the number one priority, as he would have seen in Seoul. Players acquire taste for success YOU just can't keep these home-loving Hongkong boys away from their noodles. For the first phase of Asia Group D matches in Beirut, Lebanon, the Hongkong FA transported 15 boxes of cup noodles all the way to the Middle East to keep the players happy. With 24 servings in each box, that gave them a total of 360 cartons to go at during their 10-day stay. FA secretary Vincent Yuen explained: ''We knew the food would be very different to what we are used to in Hongkong so we took along a few boxes of cup noodles to add to the meals.'' Probably feeling sympathetic to the Hongkong team, the South Korean FA booked their guests into the Tower Hotel, whose Chinese restaurant just happens to be hosting a Choice Food Clean Vegetables Festival. But this has not prevented the players from sending representatives of the Hongkong sports media on cup noodle hunts around the night markets of Seoul. And having located a store which sells them at only HK$3 a carton, don't be surprised to see the Hongkong players taking 15 boxes of them back home for a nice little earner on their return. Flashback to Magyar magic SOUTH Korea are attempting to qualify for their fourth World Cup finals tournament, having played in Switzerland in 1954, Mexico in 1986 and Italy three years ago. Their Swiss adventure in 1954 is still fresh in the memory of the vice-president of the Korean FA, Ham Heung-chul, who was the national team goalkeeper in those days and is now head of the delegation for the 1994 World Cup qualifiers. Having beaten Japan to qualify, the Koreans were drawn with Hungary, Turkey and West Germany. The format meant they played only two matches - and they resulted in heavy defeats, 7-0 by the Turks and 9-0 by the legendary Hungarian team which included the great Ferenc Puskas, Sandor Kocsis, Nandor Hidegkuti and Josef Bozsik. Thirty-nine years on, Ham still smiles at the experience. ''The flight lasted 56 hours and we only arrived in Switzerland the day before our first game,'' he recalled. ''We weren't exactly prepared for the matches and had very little information about what was going on. If we had been prepared I'm sure we could have beaten Turkey. ''But we will never forget watching the likes of Puskas and Kocsis playing for Hungary. They were a great team and favourites to win the World Cup. Like everyone else there, I still don't know how they lost the final to West Germany.'' Sports Person of the Week: Egil Olsen, the Norway coach who masterminded his country's 2-0 World Cup qualifying victory over England in Oslo. He was a gentleman when he brought his squad to Hongkong last November and also a scholar of English tactics, studies he put to good effect. Sports Quote of the Week: ''We can all talk about formations, team changes and the rest. But if the other team wants it more than you there's only going to be one result.'' - beleaguered England manager Graham Taylor, questioning the attitude of some of his players.