'The bigger the better,' they say but Swire Properties may have taken it a little too far in the promotion of their latest development.
Interested buyers have to haul away a huge booklet measuring two feet by one foot promoting the Les Saisons development in Sai Wan Ho.
Like much promotional material the oversized booklet opines about how owning one of the flats will be the envy of your friends.
'As they enter your apartment, the spectacular views should catch their attention. Especially captivating through your large windows, the awe-inspiring views will complement the innovative layout which makes each standard apartment of 739 to 1,137 sq ft, seem even more spacious,' it goes on.
If you had enough space in your flat to store such jumbo sized documents you probably wouldn't want to move in the first place.
Driving customers away: Sex sells - but Jardine Fleming Asset Management's attempt to harness our primal instincts for monetary gain could easily backfire.
