SALLY Chow has been appointed publisher of Wah Kiu Yat Po, the South China Morning Post's Chinese-language daily newspaper. Ms Chow joined the SCMP in October 1985 as a senior sales executive. Previously she worked with Ling-McCann, servicing such top accounts as British American Tobacco, ITT, Esso and Merrill Lynch. In late 1986 Ms Chow was promoted to deputy advertising manager, followed by advertising manager in 1987. Last year she was promoted to advertising director, controlling advertising for the South China Morning Post, Wah Kiu Yat Po and the company's magazines. SCMP director and general manager Gene Swinstead said he was delighted Ms Chow had accepted the position as publisher of Hongkong's oldest Chinese-language newspaper. ''I look forward to working with her to improve all aspects of the paper in these challenging times,'' he said. ''Her advertising agency and newspaper experience will prove invaluable.'' Ms Chow will take up the position next month. Meanwhile, Sylvia Bradshaw, 41, has been appointed marketing director of the Post. Ms Bradshaw has been with the Fairfax newspaper group in Australia for 13 years, the past eight as marketing director of the quality broadsheet The Age in Melbourne. The Age has been honoured internationally for its circulation and classified marketing. Mr Swinstead said he was delighted Ms Bradshaw was joining the company. ''Her enthusiasm, experience and talent will be invaluable to our team in an increasingly difficult marketplace,'' he said. Ms Bradshaw is on the board of the International Newspaper Marketing Association, the marketing board of the Melbourne International Festival and the management board of Monash University's Institute of Reproduction and Development. She is also a director of two Australian cinema groups.