In the midst of Hong Kong's concrete jungle, few serviced apartments strike a balance between recreational facilities, easy access to Central district, and a natural green setting. But the Hong Kong Parkview, set against a background of rolling green mountains bordering the Tai Tam Country Park, is a popular locale among a largely international clientele who enjoy the outdoors. Opened in 1990, the development is undergoing a major renovation to meet the demands of executives who crave distinctive styling rather than the look- alike cookie-cutter patterns of most hotel-apartment interiors. The upgrades to the Parkview's 200 serviced apartments include broadband Internet access, a new sound system, and upgraded home entertainment in the form of digital television. 'This is more than just a renovation job, it's a new facility,' said Wonsik Kwon, managing director of the Hong Kong Parkview, referring to the enhanced information technology services in each apartment. The renovations include new interiors with an emphasis on individuality. Mr Kwon said the idea was to evoke the unique sense of long-term private accommodation where furniture, lighting arrangements and colour scheme reflect a personal touch. Today's young executives, he added, want to avoid the homogeneous living conditions of modern business travel. 'The young generation, peo ple in their 30s and 40s, don't want to stay in a hotel. They want their privacy, and at the same time enjoy the security and convenience of a hotel setting.' The Parkview is best classified as a hotel-apartment. The complex combines many of the features of a five-star hotel in a low traffic setting, and resembles a private residence. The complex offers 24-hour room service, a restaurant, and complete spa and resort facilities. Marketing agents Colliers Jardine said the complex has been well received by the international market, particularly Europeans, Australians and people who relish the natural setting. 'There's a huge demand for apartments in that block. It's a luxury product with the option of staying in town,' said a Colliers Jardine spokesman. Occupancy rates average 80 per cent to 85 per cent, with an additional uptake of 10 percentage points expected next year. Demand is driven by an influx of technology workers and foreign executives in the run-up to China's admission to the World Trade Organisation. Monthly rentals start at $45,000 for a basic unit, and go up to $82,000 for a family penthouse suite. 'This is a combination of complete hotel services with a fully furnished apartment,' Mr Kwon said. 'It's much more than just a serviced apartment.' Most of the clients are short- stay residents, but Mr Kwon noted the project was becoming popular with local residents seeking the comfort and convenience of hotel-apartment living.