PP.com, the property portal backed by Pacific Century CyberWorks, is exploring opportunities with developers and property agencies to expand its revenue. President Tony King Shao-shiuan said the portal would provide more targeted services in a bid to generate income. 'We are developing a transaction platform to provide services for property developers, estate agents and potential buyers,' said he. The services include the display of virtual show flats of new projects from a range of developers. The property portal also hopes to provide a transactions database for estate agents and deliver a one-stop service for potential buyers. Mr King said PP.com would continue to expand in areas such as providing contents services for WAP (wireless applications protocol) phones and palm-top digital diaries. He said advertising, such as the traditional banner advertisements, was a minimal source of income. 'This sort of income . . . simply contributes a minor section of our income, which is why we need to explore other opportunities,' Mr King said. While backed by Pacific Century CyberWorks, Nasdaq-listed homeseekers.com and 401.com, PP.com is seeking potential investors to enhance its own strength in the market. Early this month the portal entered the Singapore property market by merging with PropertyBuyer.com, a Singapore property-developer Web site. PropertyBuyers.com is backed by leading developers Far East Organisation, First Capital Corp and Wing Tai Asia, which collectively hold about 50 per cent of all new private properties in Singapore. The tie-up will help PP.com grab more of Southeast Asia's market.
