Isaac Newton was, by all accounts, a fairly bright spark. Responsible for deducing the laws of gravity, he was a key figure in the scientific revolution that eventually led to today's ongoing wealth revolution.
But while his famed intelligence certainly made him unique, Newton's gifts were ultimately useless when it came to investing.
Like many local people, Newton was burnt badly on the stock market, in his case losing all his money in the infamous Great South Sea Bubble.
That was almost 300 years ago and little appears to have changed. The similarly infamous 'dotcom bubble' claimed a number of victims when it burst.
Why do intelligent, successful people fail so often on the stock market?
A new book, Fortune Strategy attempts to fully decipher this riddle and provide the answers that potential investors are seeking. Subtitled Portfolio Management for the New Economy, the book is written by Arun Abey, Clifford German and Ean Higgins.