KLEENEX, a leading brand of facial tissues, is offering talented local designers the opportunity to develop new packaging artwork for their boxed tissues. The competition is open to professionals, students and artistically inclined members of the public, and offers a $10,000 prize for the winning design. Closing date for entries is July 19. Lau Bing-ying, division manager for Edward Keller, the Hongkong distributor for Kleenex, said there were three main design goals. ''First, it will introduce us to a wide range of Hongkong's best local talent. ''Then it will give young and [aspiring] designers a chance to experience the challenges posed by creating packaging design for a major brand of fast-moving consumer goods. ''Finally, it may also result in designs which both we, and the winners, will be proud to see on Kleenex boxed facial tissues in this market,'' she said. The new design will be launched in Hongkong in September and may later be extended to parts of China. The creator of the winning design will have to sign over ownership rights to Kleenex. Posters and entry forms with full details of the event have been sent to more than 30 educational institutions. These include the Hongkong Polytechnic Swire School of Design, the Jockey Club's Ti-I school, the Hongkong and Chinese Universities, the Hongkong Academy of Fine Art, and numerous other technical institutes which run graphic design courses. Apart from some specific rules regarding the size and placing of the Kleenex logo, the five visible faces of the tissue box are a blank canvas to be used in any way the artist or designer chooses. Guidelines for entries stress that the company is seeking a design to maintain its high profile. The artwork should focus on ''the product personality, which is warm, caring, reliable and contemporary,'' said Ms Lau. Application forms are available from Wendy Chan, at Edward Keller Ltd: Phone 895-9564 or fax 576-4145. ''It should also project the brand's primary product feature of superior softness,'' she added.