Small developers have been gaining support for their calls to the Government and the Mass Transit Railway Corp (MTRC) to offer more smaller land lots for sale and development.
More small developers and academic groups have joined the appeal to subdivide large land parcels since a group of 17 small players first made the call in September.
Tony Tse Wai-chuen, director of Emperor International Holdings, said an increasing number of industry developers understood that smaller players' demands were not unreasonable.
Emperor International is one of the 17 small developers which voiced concerns about the issue.
Mr Tse said the small developers would increase their exposure in future in a bid to explain their views to different walks of life.
'People have started to learn more about our idea of urging the offer of optimal-sized land,' he said.