A Web site with plans to cover Chinese and Western medicine news, with information about mixing the two, has launched the English version of its pages. IMedAsia (at www.iMedAsia.com ) has information for both practitioners and the general public in Chinese. It was working to expand its English-language version, beginning with information for its general readers, said Canadian-based co-founder and co-chief executive Dr Henry Fung. Launched in October with the collaboration of 11 universities in China and the United States, the site hopes to popularise Chinese medicine in North America. 'How can we bring the best of what we have to offer in China . . . to North America?' Dr Fung asked. The site also has plans to publish a print journal of Chinese medicine. 'We just want to be a credible source of medical information for our readers,' he said. The site posts a variety of information, from pimple remedies to cancer to children's health issues. The English part of the site targeted towards practitioners would be ready in a few months, Dr Fung said. The company, founded in September 1999, is supported by well-known doctors in China and Canada. Chairman David Lam was British Columbia's lieutenant governor, the honorary representative of the monarchy in the province, from 1988 to 1995. Dr Fung, who has worked in Canadian hospitals and is also an acupuncturist, is editor-in-chief. His co-founder and co-chief executive is Carol Ann Lee, a Harvard MBA graduate and former venture capitalist. Although Dr Fung did not know how many people had clicked on the English version of the site, he said it had already received more than 70 letters to the editor, averaging about 10 a day. The site strived to find credible practitioners to respond to requests, he said. The Web site, backed by some prominent people, is planning to bring in revenues through sponsorship - asking pharmaceutical companies if they would like to sponsor translations in return for a small acknowledgement at the bottom of the page. It also was looking to create its own content and to license it to others, Dr Fung said. The site will eventually be enabled for Wireless Application Protocol, giving doctors in hospital and emergency departments abridged versions of stories.