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Banking on a familiar face

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OF the nine mainland enterprises seeking a listing in Hongkong, Tsingtao Brewery is notable for its solid image and simple corporate structure.

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There has been much talk of the difficulties that the enterprises might meet in their attempts to join the market - but financial experts have never doubted that the beer producer would succeed in gaining a listing.

Tsingtao is a single-product company, most of whose profits are generated overseas.

That means that it would not be damaged if the depreciation of the yuan continues. Some analysts believe that it might even benefit from a falling Chinese currency.

Tsingtao is the only one of the nine companies with an internationally recognised brand-name - and it will be easier selling the stock to those who are themselves drinkers of the beer.

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Under the listing plan, eight wholly owned subsidiaries, including four breweries, a malting factory, a glass-making factory and a production services division, will be grouped under the Tsingtao Brewery name.

With its application to be considered by the stock exchange's listing committee next week, the company should be able to offer new shares to international investors by the end of the month.

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