In an age when fame is increasingly regarded with a sense of self-entitlement, Hong Kong's youth are being afforded an opportunity of celebrity. ad:hoc, 'an alternative to the casual dress code', is calling all stars. The natty clothing store is in search of a male and female face for the Spring/Summer 2001 advertising campaign that will see them working with entertainment mogul and maverick Jan Lamb (left) and top fashion photographer and art director Wing Shya. On February 10 (from 3-7pm) just follow the Causeway Bay queue to the walk-in casting at the Russell Street store. ad:hoc has e-mailed some 100,000 teens, direct-mailed scores of others and talent scouts are roving the city streets as you read. 'It's uplifting to think you can go out there and become famous in your own right,' says Nicole Sutton, ad:hoc marketing manager. Provided you've got the look. Sutton says they're seeking 'funky, street attitude' and 'faces that express this energetic, spontaneous look'. The fortunate two will receive $5,000 vouchers and perform in three to four advertising 'creatives', one location being a famous DJ's home (not Lamb's). But most importantly, in terms of acting as a springboard towards stardom, they will star in a short film on the making of the ad campaign, to be directed by Lamb. Sutton says some cable television stations are expressing interest in the short but nothing is yet confirmed. Alas, the losers can find comfort in a polaroid of themselves, signed by Wing Shya, who most recently worked with Wong Kar Wai on In The Mood for Love.