WEMBLEY International have certainly come across as the bad guys during the dispute with the organisers of the Hongkong Sevens. But is this fair on the company which has been appointed to manage the new-look Hongkong Stadium on behalf of the Urban Council? No, it is not - and a word or two in their defence would not be inappropriate as they retreat from the battle front to draw up another set of proposals to put to the organisers from the Hongkong Rugby Football Union and from the two major sponsors, CathayPacific and HongkongBank. For years Hongkong wanted a new, modern stadium and now, thanks to the Jockey Club of course, it is getting one. A multi-million dollar operation, however, needs professional, businesslike administration - and Wembley won the right to manage the stadium fair and square. Now the trouble starts, between the professionals of Wembley and the amateurs of the Hongkong Sevens organising committee who have run the tournament in such a professional way it became a worldwide success and outgrew the old stadium. A conflict was inevitable, with Wembley coming into town and expecting to assume control and the organisers wanting to keep things as they were, with no outside interference from the stadium's operators. A series of talks have brought the two sides closer together and hopefully the Sevens will continue to be a marvellous team effort, on and off the field. What should not be forgotten, however, is that Wembley is a business and businesses must make money, just like Cathay Pacific and HongkongBank. The new stadium represents the changing face of sport in Hongkong - more professional, more businesslike and more forward-thinking - so was it expecting too much for the Hongkong Sevens organisers to have the new stadium and have things all their own way once inside it? Wembley were only doing their job, perhaps rather heavy-handedly, and have learned the hard way that the Hongkong Sevens is no ordinary sporting event. Neville scoring in small shirts LAST season, scoring goals in the Hongkong First Division was simply child's play for veteran striker Steve Neville (right). But the 35-year-old former South China star is more concerned with children's clothes than scoring goals these days as his new career takes off near his home in Exeter, south-west England. After leaving South China at the turn of the year, despite finishing last season as the league's leading scorer with 29 goals, Neville has set up a thriving business with his wife, Wendy, selling kiddies' clothes on market stalls in the scenic county of Devon. Business is so good, in fact, that they are just about to open a shop in Exmouth. Neville, whose career began at Southampton and continued at Exeter City, Sheffield United and Bristol City before he moved to Hongkong two years ago, said: ''I must admit it was a bit of a shock to the system to find yourself out of the game after 18 years. ''Anything else after being a professional footballer is hard to adapt to but I'm quite enjoying what we're doing and business is good. ''It means getting up at five o'clock in the morning, driving to the markets and setting up shop before seven. ''There's never a dull moment on the stall, though, because you meet a few characters and always have a laugh.'' Neville has been playing non-league football for Dorchester and a recent opponent was former Instant-Dict striker Robert Hopkins, who now plays for Solihull. ''It was freezing cold, there were about 100 people watching and it was cold showers after the game in a dressing room no bigger than my old front room in Discovery Bay,'' said Neville. Hopkins is not the only former Hongkong player Neville has bumped into since his return to England. At the recent wedding of former Eastern striker Ricky Paskins, Neville found himself on the same table as Russell Milton (Instant-Dict), Dougie Anderson (South China) and Danny Esquilant (Double Flower). ''It was like getting on the Discovery Bay ferry again,'' said Neville. President's only here for the bier HONGKONG Cricket Club members are waiting with bated breath for the official opening of the new artificial wicket on the hallowed square at Wong Nai Chung Gap Road. For, in a letter to the club magazine, ''The Pinkun'', wicketkeeper Kevin Styles points out to members a solemn promise made by the club president, Terry Smith, several years ago. ''Plastic on the square? Over my dead body!'' Smith is recalled to have said in front of the Wanderers team, which included Styles. In his letter, Styles suggests a short memorial service should be held on the square at the start of next season, with the president, holding a gilded lily, laying on a trestle draped in black for 15 minutes before the first ball is bowled. ''To mark the occasion and in lieu of flowers, there would be many club members willing to make a donation to the charity of the president's choice,'' says Styles. How is the president going to get out of this one? Looks like he's on a sticky wicket here. Sports Person of the Week: Australian opener Michael Slater for his Lord's century against England - and for displaying a pride and a passion which is sadly missing in the England camp. Sports Quote of the Week: ''It is an appalling way to treat a person who has given so much to the game. The whole squad is incensed by it. We are talking about the amateur ethos in our game and if ever there was a case for displaying the amateur ethos this was it.'' - British Lions manager Geoff Cooke after lock Wade Dooley had been refused permission by the Four Home Unions Committee to return to the squad in New Zealand following the death of his father.