Internet shopping will be flourishing in 2003 in Hong Kong, according to the survey conducted by the University of Hong Kong. The university's Telecommunications Research Project interviewed 514 residents and found that the number of people purchasing items online doubled every year. Project director Dr John Ure said broadband connections was the driving force for the Internet shopping and e-commerce surge in Hong Kong. He said more than 90 per cent of people would be able to purchase online by the end of 2008, thanks to government efforts to put public services online and develop electronic payment security. According to the survey, the most popular items bought online were groceries (40 per cent of households); stocks (33.3 per cent); books (26.9 per cent); computers or computer products (13.3 per cent).