COMPUTER giant IBM has pledged to go flat-out in a bid to recapture the number one spot in the personal computer sector of the booming Chinese information technology market.
Big Blue's statement of intent came at the opening of the company's latest branch office in Guangzhou last week.
IBM China/Hongkong managing director Bob Savage said staff would adopt a more aggressive approach in the Chinese marketplace.
After acknowledging the company had not done as well as its competitors in the personal business systems market, Mr Savage sounded a warning.
''You can take it that the establishment of this office in Guangzhou means we intend to be a much more aggressive player in the PC market here in southern China, and all of China,'' he said.
''In some segments of the market, we are not the leader but, across the whole spectrum, we are number one - and I expect us to stay there.