loInternet software developer BroadVision has released its first suite of mobile e-commerce applications, which it hopes will lift its own business and its dotcom customers.
BroadVision, a high-flyer in e-commerce software, recently missed fourth-quarter forecasts by US$400,000, reporting earnings of US$136.9 million.
'About 50 per cent of revenue came from existing customers,' said BroadVision's vice-president of marketing in Asia Pacific, Sandra Vaughan. 'We have launched a lot of new applications, and we could go back and sell those applications to our existing 600 customers.'
The company's latest effort is its Mobile Solution, which will sit on existing BroadVision applications.
'We can go back to our existing customer base, and say we have this great new technology that can extend your existing business,' said Miss Vaughan. 'It is about leveraging upon something that you have already invested in.'
With Mobile Solutions leading its new push, the firm is hoping for 2001 revenue of US$600 million to $630 million, or 45 per cent to 52 per cent annual growth.
The Mobile Solution consists of Mobile Plug-In, Mobile Styling Server, and Mobile Tools, which deliver applications to wireless devices. With the millions of mobile phones, handheld computers and other wireless devices expected to be sold over the next few years, software companies such as Oracle, BEA Systems, Sybase, and iPlanet are moving into the area.