French traffic monitor NetValue doesn't just measure Web stats - it also has some dab-hands with the old organic baked goods.
On Thursday, a select group of Net Valuations and skiving journalists will head out to the New Territories to get their hands dirty.
'We're all going to bring out the hippie child in everybody as we take a trip to a farm community,' enthused the firm's invitation. 'We're going to plant trees and flowers, bake bread, learn the process of recycling paper, and other neat activities like that'.
Oh goody. Apparently NetValue's marketing department has tracked down the one surviving Hong Kong farm that has not converted half of its fields for toxic waste and container storage.
'You are invited to hang out with us as we figure out how life might have been different if we chose farming as our daily bread rather than tracking online activities'.
With Web measurement firms threatening to outnumber dotcoms, it is probably not a bad idea. You can make more bread in farming.
The perils of over-automation. Either press release distributor iPress needs a decent sub-editor, or it is entering the adult-content business. On Friday the site issued a press release headed; 'BROADBASE SOFTWARE EXPANDS ANALYTIC AND PERSONALISATION CAPABILITIES WITH RELEASE OF E-COMMERCE ANAL'. A case of taking personalisation a little too far.