THE British are coming. And their presence will be stronger than ever at this year's Cosmetics, Hair and Beauty trade fair. Fourteen British companies will take part. They have been organised by the Birmingham Chamber of Industry and Commerce, in co-operation with Britain's Department of Trade and Industry. Dorset International, whose main role is to represent small-and medium-size companies, will introduce a new range of bath, fragrance and body care products under the name of Musk Royale and will be seeking a local agent for the range. It will be hoping to find an agent, too, for products from two British principals - Original Additions and Keyline Brands. Original Additions has Elegant Touch - a brand leader in nail and eye cosmetics with a 45 per cent market share. Already distribution contracts have been signed for Singapore and Malaysia. On another stand will be Creighton's Naturally products. This 25-year-old company has built up a solid international reputation associated with fine skin care and toiletry products using pure oils and extracts. It is one of only five British companies of its type to be awarded the British Standard 5750 for soap and synthetic detergents and pharmaceutical products, as well as perfume, cosmetic and toiletry preparations. Tisserand, which has a local distributor in Hongkong, is a market leader in aromatherapy and will be exhibiting at the fair. Robert Tisserand is regarded as having been most influential in creating awareness of aromatherapy through his book published in 1974 entitled Art of Aromatherapy , the first book in English on the subject. For those interested in learning the tricks of the trade, representatives at the Vanessa Horne School of Beauty Therapy booth will explain both diploma and modular courses that are available. Courses are internationally recognised with candidates taking the International Therapy Examination Council Diploma which qualifies them for work in the beauty field. Visiting lecturers will also be on hand to discuss post-graduate courses for the trained therapist. On other stands, Thalasso marine therapies will be displayed among the toiletries produced by Loukia Nicola, a leading world authority and specialist in clinical aesthetics. Ms Nicola is a pioneer in this field and her media appearances have boosted the credibility of professional beauty treatments. Early in her career, she specialised in electrolysis and this led to a particular interest in treating dermal anomalies. Working with cosmetic surgeons and dermatologists, she also developed a technique for treating red and blue veins without scarring. Middleton Leisure will feature its Sarogenic non-surgical facelift therapy system and the Harley body wrapping process for cleansing and toning. Sarogenic therapy was originally used on victims of Bell's Palsy, a debilitating condition which leaves the muscles on one half of the face paralysed. Extraordinary success was achieved when a pulse of electricity was used to stimulate the skin cells and muscle tissue. The company will be seeking an agent to learn the technique.