A new round of price-cutting on high-end products has not hit gross profit margin at television set-maker TCL International Holdings, according to a company official.
Deputy chairman Yuan Xin-cheng said the margin stood at 17 per cent, the same as at the end of last year.
Price cuts last year narrowed TCL's gross profit margin to 17 per cent from 25 per cent.
Mr Yuan said that higher profit margins on new models this year had helped offset falling margins on the older ones.
The company's television set inventory level is at 500,000 units.
TCL ranked second in the country's television market on sales volume last year.
The largest television maker, Sichuan Changhong Electronics, sparked a new price war just over a week ago following its first price cut last month.
