Distinguished Salesperson Award (DSA) contestants are evaluated at various stages on many different skills and attributes.
The following is the judging process and criteria:
Paper (20 per cent) plus interview session (80 per cent) - 65 per cent is the pass mark for each criterion.
Paper (20pc): Each nominee will submit: reference from the company; background information; product or service background information summary. Judging criteria: Ability in written communication; professionalism and contribution to the advancement of the profession; whether the person has a proven record of taking up responsibility.
Interview (80pc): Two parts.
Part 1: Four-minute presentation by nominees on specific products or services; one-minute for answering challenges by the judges.
