SAR-listed Legend Holdings is set to unveil details of a joint venture with Internet giant America Online (AOL) in Beijing today.
The venture is expected to include a contribution of US$100 million from each side to develop an interactive content portal for the Chinese market.
Legend's move comes after the HK$300 million spin-off on the main board of its foreign brand distribution arm, Digital China Holdings, earlier this month.
Analysts expect the computer manufacturer - 57 per cent controlled by state-owned Legend Group - to leverage its United States partner's expertise to help reshape its Internet business, fm365.com.
Singapore-based Vickers Ballas said in a report that the Internet unit could 'leverage AOL's wide range of Internet products and services, as well as technology to differentiate itself from other domestic portals and win market share'.
In a recent report, Europe-based investment bank UBS Warburg predicted Legend would use the venture to help turn around its loss-making portal business.
