Lintas 'noses' into the top slot at international advert festival

ONE of the most striking advertising posters seen in Hongkong in years last week claimed further creative honours at the prestigious Cannes International Advertising Festival.

''Nose'' is the poster which won a Bronze Lion in the hotly contested public service category, to add to the gold and silver certificates it had already won in Hongkong's own 4As awards ceremony at the end of May.

The Lintas-designed artwork claimed the gold award in the best-written Chinese-language poster category.

It also took the silver in the best single poster competition, where it was only pipped by the Toshiba air-conditioners ''wind'' poster from the most outstanding agency of 1993, the Ball Partnership.

The Chinese text of ''nose'' reads in approximate translation: ''There are six million similar air pollution collection centres in Hongkong. We either control air pollution now, or pay through the nose later.'' The poster was originally created as an entry into the Pearl and Dean environmental awareness competition.

''Nose'' was the winning work.