Mobile content distributor Cellcast - led by two former directors removed from the board of locally listed e-New Media a year ago - is seeking funding and strategic partners to help speed up market penetration in Asia.
Andrew Wilson, former executive director of Internet billing solutions provider e-New Media, said Cellcast was eyeing the fast-growing Asian mobile value-added services market, particularly China.
Cellcast's investors include Mr Wilson and former e-New Media director Bertrand Folliet.
The two were voted off e-New Media's board in an annual shareholders meeting, after a dispute between two groups of directors on various Internet-related investment decisions.
They are tapping the relationships built with international telecommunications operators while working for New Media Corp, which was taken over by e-New Media - formerly country-club operator Essential Enterprises.
Mr Wilson said Cellcast was focusing on the distribution of media content to mobile-phone service subscribers, mainly via short-messaging.