Flower unit gains from listing status

Shenyang-based flower grower Euro-Asia Agricultural (Holdings) plans to use its proposed listing status in Hong Kong to build up corporate branding in the world market.

That aim is unlikely to be achieved through a mainland listing, according to the company's chairman Yang Bin.

'Overseas clients such as companies in Holland only recognise listing status in New York, Japan and Hong Kong,' Mr Yang said.

China is not on their list, according to Mr Yang.

Euro-Asia aims to build up its brand name to win more export orders in the international horticultural market.

For this reason, it decided not to list in the mainland even though it could issue shares at a price representing high earnings multiples, said Mr Yang.