Irony on runways as Fashion Week takes off

Adele Rosi

Hong Kong Fashion Week took off yesterday with an opening extravaganza entitled 'Fly Now', sponsored by Cathay Pacific.

But the opening speeches by organisers of the joint presentation by Cathay and the Hong Kong Trade Development Council made no mention of the irony of the title as the show got under way in the Grand Hall of the Hong Kong Convention and Exhibition Centre in Wan Chai.

Fashion designers, buyers, retailers and local jet-setters started the evening with cocktails. The venue was transformed into a Chek Lap Kok-style setting, complete with flight-departure boards detailing the order of show and a first-class departure lounge at the start of the catwalk.

Eleven local designers, including Ruby Li, Benjamin Pun, Virginia Lau and Shanghai Tang, paraded their collections down two parallel runways, showing deluxe sportswear, summer outfits and couture for the stylish traveller.

More than 500 exhibitors and 66 designers will showcase collections over the next three days, along with a further 10 catwalk shows by local and international designers.