Weather reports on the mainland have been spiced up to include light-hearted banter and eye-catching graphics in a bid to attract viewers bored with technical language and complicated charts. The State Meteorological Centre and a central television channel began airing the new nightly format this week. The reports also analyse world climate changes, such as droughts and floods, in addition to giving daily forecasts. The programme, called Weather Today, is broadcast by Central TV's Channel 10. The 20-minute report combines three previous shows: Weather Focus, Weather Encyclopaedia and World Weather Report. Channel 10 is also new, having been launched on July 9. Weather reports over the past 20 years used technical language to describe cloud formations and other phenomena because the reports were relatively short - about a minute long - and intensive, said Meteorological Centre spokesman Qin Shashi. He said these terms bored and confused viewers. Most people understood the old reports, said Zhang Hong, another Meteorological Centre spokesman, but some had trouble with technical terms on differing levels of rainfall or the notations on weather charts. Weather Today announcers are instead using humour and common language to describe world weather changes, the Beijing Youth Daily reported. The paper added that images of the sun would wear sunglasses during fair weather, that clouds would wear wings and new typhoons would have names.