The Hong Kong distributor of a century-old French fragrance is suing a magazine for libel over its reports on the company's marketing strategy. Digital Crown Holdings (HK) Ltd, trading as Lampe Berger Hong Kong, which last year sold more than $100 million worth of the fragrance in Hong Kong, is seeking unspecified damages. The distributor of Lampe Berger Paris - a French fragrance that dates back to 1897 - launched the lawsuit after two reports appeared in Express Weekly magazine in June and July. Both reports were 'published in a wholly sensational manner', lawyers for the company said in a High Court writ on Monday. The first report, published on June 21 and spread over four pages, made allegations concerning pyramid selling. Lawyers for the plaintiff wrote to demand an apology on June 26, only to have what the writ called 'further defamatory words' published in a second report on July 27. The company is also seeking an injunction against the weekly from publishing the alleged defamatory words again. Named as defendants are the magazine's proprietor and publisher Express News Weekly Limited, printer Times-Ringer (HK) Ltd, editor Yau Chi-chak and reporter Ho Chi-hang.