Pacific Century CyberWorks (PCCW) hopes to improve earnings from fixed-line telecommunications, following attempts by rivals Hutchison Global Crossing and New T&T to take a greater share of the business market. Chairman Richard Li Tzar-kai said: 'This is the business area where our growth potential is endless. We have confidence in taking more of the market.' In a recent corporate reorganisation, CyberWorks promoted Aloysius Lee - formerly president for group sales of its telecom service unit - to managing director of the business group, formally splitting the unit into business and consumer divisions. Mr Lee will be under chief operating officer William Cheung Kam-hung, whose responsibilities now include overseeing the telecoms unit. Apart from large corporate business, Mr Li said small to medium-sized businesses were fast-growing customers. In some industries, such as travel agencies, they had a market share greater than 70 per cent. Mr Li hoped the integrated service for large clients could account for 10 per cent of the company's total revenue. Some analysts were positive. 'It is hard to find large corporates in Hong Kong not using PCCW as a major telecoms service provider. I think it is even more advantageous for PCCW to keep up its market share in the current telecoms environment,' said CLSA analyst Edison Lee. But others were sceptical. Merrill Lynch, for example, said CyberWorks could experience negative growth in fixed-line customers, given Hong Kong was already the most penetrated market in Asia. The number of fixed lines in Hong Kong declined 0.6 per cent in the first five months, he said. Mr Li recently promised the company would double operating revenue in the next few years, following his first year promise of doubling market capitalisation, coupled with no layoffs. But he was more guarded about the future. 'What I can say is we have no current plans on staff layoffs, but we need to continuously review the total cost of the operation.'