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Shareholders await a little bit of Jessica

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Why you can trust SCMP

Perhaps the news yesterday that Hong Kong has a phenomenal number of young, single, professional women wandering the streets alone was not welcomed by everyone.

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While businessmen were choking on their morning coffee and chocolate croissants at this unexpected windfall, the management of South China Holdings might have been questioning the numbers.

South China Media is a subsidiary of South China Holdings - the group whose business includes broking - and publishes three women's monthly magazines Marie Claire, Lisa and Jessica.

Jessica is for the make-up/fashion-loving teen market with in-depth articles on how to paint your toe-nails.

Lisa is a food and drink mag with instructions on how to boil an egg.

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And Marie Claire is trying to persuade young, single, professional women into thinking that being single at 35 is normal.

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