Strong jewellery design, originality and good manufacturing capabilities are the key factors that distinguish local exhibitor King's Mark from its rivals.
King's Mark chairman Li King-hi said his company, which was established in 1979, manufactures and supplies unique jewellery to foreign retailers and store chains in the United States, Europe and Japan.
'Every year we get about 20 per cent new customers while the remaining 80 per cent are mostly repeat customers at the fair,' he said, adding that he expected this year's sales to be slightly lower than last year's due to the global economic slowdown.
King's Mark produces a wide range of jewellery using diamonds from Africa, sapphires and rubies from Thailand, emeralds from Brazil and Colombia and precious and semi-precious stones from many other parts of the world.
The company, which has manufacturing facilities in Hong Kong and the mainland with a total floor area of about 2,000 sq m for its jewellery production, introduces an average 2,400 new designs annually.
About 10 of those designs enjoy particularly good sales. These items tend to be limited editions (such as brooches), or unique sets of jewellery.