Computer Associates (CA) is moving to stimulate demand in Hong Kong with an intensified push for its security, storage and business-intelligence products. The New York-based company expects to generate strong interest from large users of its network-management software Unicenter, as well as from smaller firms, according to newly appointed CA Hong Kong managing director Pang Shaw Choong. 'To be honest, we have not focused as much on these other software offerings in Hong Kong as we have with our flagship product. We will now rectify this situation,' Mr Pang said. He said CA was conducting 'risk-assessment' studies on the networks of customers from the commercial and government sectors. The studies are expected to help CA determine action on its initiatives in security, storage and business intelligence. Key SAR markets for CA include financial services, utilities, government, and small- and medium-sized enterprises. Despite the economic downturn, CA sees opportunities in Hong Kong and other markets to package its security, storage and business-intelligence products with Unicenter and create demand for network-support and management from a single vendor. 'We offer products designed to add value to an organisation's existing IT infrastructure, not commodity products like operating systems or database software,' Mr Pang said. 'That is why, even in this slowdown, our products cannot be overlooked by companies since these help squeeze more juice out of their existing IT investments.' According to research firm Gartner's Dataquest unit, economic restraint has led many organisations to delay discretionary spending, causing worldwide software investment to grow just 6 per cent in the first half of this year. Because of that, worldwide software spending this year is expected to grow slightly less than 7 per cent to about US$77 billion worth of new licence revenues. This slowdown has not affected the Net security software market where CA leads in 3A - authentication, authorisation and administration - software. This sector is projected to grow 27 per cent annually over the next five years, reaching US$9.4 billion by 2005. International Data Corp last week ranked CA as the industry's top 3A software vendor for the second year, with a 15.5 per cent world market share. 'Although awareness about security has risen in Hong Kong over the years, many organisations still have plenty of work to do as a number act only after they have suffered a security breach or been infected by new strains of computer viruses,' Mr Pang said. CA's storage-management software is sold under the new BrightStor brand, which allows highly scalable storage management across mobile-to-mainframe computing platforms. 'In Hong Kong, the market has been more active in strengthening their storage infrastructure, compared with handling their security issues, because of the growing amounts of information they handle and need to protect every year,' Mr Pang said. Mr Pang said CA also was determined to be recognised for business-intelligence and decision-support software used for data-warehousing as well as operational and analytical customer relationship management. 'These products help to reduce costs by providing management with the necessary information to target customers and market their products or services more efficiently,' he said.