A consortium led by Sun Hung Kai Properties is selling the first 16 units of its Park Central residential project in Tseung Kwan O slightly below market value - at HK$2,790 per square foot for cash.
General manager of SHK Real Estate Agency Eric Chow Kwok-yin said the developers eventually hoped to raise the cost to HK$4,000 per square foot.
Mr Chow expected to realise about HK$2 billion from a sell-out of the 736 units in the first two blocks of the project - a joint venture with Henderson Land, Chinachem Group and Nan Fung Development.
Phase one provides 1,872 units.
The developers are offering a second mortgage of up to 25 per cent with principal and interest repayments waived for the first two years.
Buyers who shun the second mortgage package will get a price discount of about 3 per cent. The staggered payment scheme will cost a 6 per cent premium. The public sale is on November 11.