FOR MANY YOUNGSTERS, cheap pirated CDs and VCDs that they can buy from illegal street vendors are simply impossible to resist. Despite numerous government campaigns and efforts to stamp out piracy, teenagers are still, according to a new survey, by far the biggest group who would buy counterfeit products. In an attempt to get the anti-piracy message across effectively, the Intellectual Property Department (IPD) is developing the first online teaching kit for primary and secondary schools. Unlike previous campaigns that targeted the general public, 'Web-version Interactive Teaching Kit On Intellectual Property for Teachers and Students' is tailor-made for classroom teaching. The project is funded by the Quality Education Fund. 'The teaching kit is specially designed for Primary Five to Form Seven students, to educate them on the importance of protecting intellectual property rights. It will be put online and will be perfect for use in classrooms,' said Alice Kwan Sui-cheung, senior intellectual property examiner at the IPD. Last month, the IPD recruited about 30 teachers from primary and secondary schools to work on the large-scale project. From now until next October, the teachers will be putting together the teaching kit and will find the best way to incorporate it into the current curriculum. The kit is scheduled to be launched in November next year. 'We strongly believe it is important to educate our teenagers, perhaps as early as possible, on why intellectual property rights must be protected,' said Ms Kwan. Indeed, a recent survey conducted by the IPD found that although young people in Hong Kong generally have a better understanding of the concept of intellectual property rights than other age groups, they are more likely to use or buy pirated or counterfeit goods. The survey found that of the 58.1 per cent of 1,018 respondents who understood the concept of intellectual property rights protection - protecting creations, inventions, copyrights and franchises - almost three-quarters were below the age of 30. However, most of the 20.7 per cent who 'often' or 'sometimes' purchased pirated or counterfeit goods were aged below 30. Similarly, of the 22.1 per cent who used to purchase the products but no longer did so, more than two-fifths were below the age of 30. 'The findings reveal a moral dilemma among young people,' Ms Kwan said. 'While many of them do understand the importance of copyright protection, they simply cannot resist the products, mainly because they are a lot cheaper.' When asked about the main reason for buying pirated goods, 45.5 per cent of the respondents said it was because prices were much cheaper, and 24.7 per cent said lowering the prices of original or licensed products would be the most effective way to fight piracy and counterfeiting. 'While the Government is enforcing legislation to crack down on piracy, it is also important that the public exercise self-discipline and refrain from buying the products. Without the help of the general public, our campaign against piracy will be an uphill battle,' Ms Kwan said.