This year's beneficiary of Operation Santa Claus is the Kids Everywhere Like You (Kely) Support Group - an organisation that helps teenagers deal with the pressures of life. The group provides support services to young people and deals with issues such as drugs, alcohol, sex, bullying, school and family issues. Operation Santa Claus is a fund-raising drive organised by the South China Morning Post and RTHK. Last year more than $5 million was raised for the charity Growing Together. Kely Support Group chairman Andrew Jones said the focus of the group was on teaching young people to help each other. He felt traditional methods of reaching out to young people, such as lectures and announcements, were not helping. 'There is no point in standing in front of 1,000 kids and telling them not to take drugs because it's not going to work. Half the time they are not listening,' Mr Jones said. As a result, Kely holds small activity-based group sessions for youngsters. The South China Morning Post and RTHK will officially launch this year's Operation Santa Claus next Wednesday at the Hong Kong Cultural Centre. A concert, Star Light Capriccio, will mark the occasion. Performances include Tchaikovsky's Piano Concerto No.1 by former civil servant Elizabeth Wong and fashion designer David Tang will play an excerpt from a work by Messiaen. Tickets are available from Urbtix.