HIS DESIGNS are everywhere - in magazines and on street posters and advertising boards in MTR stations. If you have not heard of Eric So yet, you will soon. First gaining public recognition for his award-winning Bruce Lee action figures collection in 1998, So's creations have become ultra-cool items for youngsters. In addition to creating new characters for his Estate series (a collaboration with local film star Sam Lee Chan-sam) and his work with local indie band LMF, So said he was ready to try something different. Echoing his hero Bruce Lee's philosophy, So's attitude is to have 'no limitations'. 'I might work with a furniture designer to make a chair one day. There are so many things that I could try,' the 33-year-old told Young Post. 'I never limit myself in doing anything.' He believes in peace, love, brotherhood and learning through collaborating with people from all walks of life. As part of his 'So Fun' project, he is prepared to work with 'anyone doing anything' that would be fun. In 1996, So dropped all his freelance advertising jobs with one objective - to put all his efforts into his own artwork and explore different ways of making action figures. But success did not come easy. All the fantastic designs and figures he has produced were the fruits of five years of hard labour, during which he worked around the clock. 'Without those five years of hardship, I wouldn't have created so many things,' he said. Having worked in the advertising industry for almost a decade, he gradually realised that what he was doing was far removed from his ideal. So recalled: 'There was no satisfaction doing those jobs. I could see that I wouldn't gain anything, so I decided to leave the advertising industry. 'I could earn a lot, but it was just really materialistic and I didn't enjoy it.' Even his passion for drawing faded. Why? The young artist felt he was drawing for others, not for his own interest. 'When I worked as a freelancer, no matter how great my work was, it had to be approved by the clients,' he said. He has never looked back since leaving the industry five years ago. He held his first painting exhibition, boldly named 'Sex, Sex, Sex And More Sex', at the Hong Kong Arts Centre in 1996. He spends much of his time nowadays investigating new ways to create action figures in his studio, where he also lives. He said his interest in the subject and perseverance were the two crucial factors leading to his success. 'If you are not interested in something, you won't put much time into it,' the artist said. 'If you don't have determination, you'll easily turn your back on what you are doing.'