At least 120,000 extra visitors from around the region have signed up for package tours to Hong Kong over the next three months, in response to Tourism Board promotions. Board chairman Selina Chow Liang Shuk-yee yesterday unveiled the first stage of activities linked to the City of Life campaign which began in April. Due to be launched officially on December 9, the three-month, $8 million 'CLP Lights up Hong Kong' activities will market the SAR as a Christmas destination for mainland and Asian travellers. The 120,000 extra visitors comprise 104,900 from the mainland and 6,000 from Taiwan, with the rest mainly from Southeast Asia. The promotional programme will feature a musical fountain show at the Centenary Garden in Tsim Sha Tsui and a fireworks display on the waterfront near the Cultural Centre. Mrs Chow said that also on December 9, more than 20 buildings along the waterfront in Wan Chai and Central would be lit up, with the event broadcast live locally and to more than 1,500 cities on the mainland and hundreds of others overseas. Chairman of the Travel Industry Council, Ronnie Yuen Ka-chai, said the campaign to repackage the SAR as a Christmas and Lunar New Year destination would set it apart from its Asian neighbours. 'For our tourists from Taiwan and the mainland, the most important purpose is to see and experience things they cannot see and feel at home. Our Christmas atmosphere is far more intense than that in the rest of China, Taiwan and Southeast Asia,' he said. The Tourism Board also has invited 200 industry leaders from around the world to the launch and to activities during the three-month campaign. 'We need people in the front line of the travel industry all over the world to come and get a feel for Hong Kong and help us promote it,' Mrs Chow said. Sino Land Company is constructing a 7,000-square-metre lighting display across the Tsim Sha Tsui Centre and the Empire Centre, which will beat the 5,000-square-metre record set in Tsing Yi in 1999 and featured in the Guinness Book of World Records.